Facts, Myths and Lies: “Natural Flavor is an Artificial Flavor”
Saturday, February 6th, 2010A myth that I have heard making the rounds lately is that if you find “Natural Flavoring” on a product, that this product is actually a brand name of an artificial one. After looking into it I’ve found that this is most likely a case of information decay.
The long and short of it, is that “Natural Flavor” or “Natural Flavors” represents flavors that the USDA considers to be natural - which may not be all that natural after all.